Machine Learning and Marketing Problems

Er gervigreind að breyta stjórnun markaðsfærslu fyrirtækja?

  • 12.10.2018, 9:00 - 11:00, Háskólinn í Reykjavík

Friday October 12 at 9:00 – 11:00, room V108 at RU

Machine Learning and Marketing Problems

Has Artificial Intelligence become relevant and applicable to every aspect of the human condition? Experts and reporters alike vary wildly in their description of the current state of the technology, as well as the future outlook, portraying what seems to be a messy state of confusion.

During this seminar we will further analyze this question taking the marketing industry as our example. Is AI applicable to marketing techniques, or if it is just a one-trick pony? 

Agenda:

8:30 – 9:00 Coffee

9:00 – 09:30  - Introduction to Icelandic Martech
Valdimar Sigurðsson, Professor in Marketing at Reykjavik University.

09:30 – 10:00 – Artificial Intelligence: Swiss Army Knife or One-Trick Pony?
Kristinn R. Þórisson, Professor in Artificial Intelligence at Reykjavik University

10:00 – 10:40 - Letting Logos Speak: A Machine Learning Approach to Data-Driven Logo Design
Ryan Dew, Assistant Professor of Marketing at Wharton.

10:40 – 11:00 – Discussions (Q & A)


The seminar is open to everyone.

Please register here:

https://goo.gl/forms/FkDDstdH00TrcrdG2