The Marketing Firm - Research Seminar

Center for Research in Marketing and Consumer Psychology within School of Business hosts a research seminar

  • 14.12.2018, 9:00 - 10:30, Háskólinn í Reykjavík

The Marketing Firm – Research Seminar
School of Business
Friday December 14 at 9:00 – 10:30, room M217 

Moderator is Valdimar Sigurðsson, Professor at School of Business.


8:30 – 9:00 – Coffee

9:00 – 9:40 - The Theory of the Marketing Firm 
Gordon R. Foxall, Distinguished Research Professor at Cardiff University, UK and Visiting Research Professor at Reykjavik University. 

9:40 – 10:00 -The Retail Marketing Firm and its True Customers: Defining and Quantifying the Asymmetric Contingencies of Convenience and Profits
Nils Magne Larsen, Associate Professor at UiT – The Arctic University of Norway.

10:00 – 10:20 - E-commerce for the Seafood Industry: What Business are we Really in?
Mohammed Hussen Alemu, Postdoctoral Researcher at Aarhus University.

10:20 – 10:30 – Discussions (Q&A)

Abstracts of the talks.

The seminar is open to everyone.