Reykjavík University has appointed four students to its Marketing and Promotion Committee for the 2025–2026 academic year. The students are: Bergdís Valdimarsdóttir, Business Administration with Law; Helgi Espel Lopez, Software Engineering; Bjartur Freyr Bjarnason, Business Administration with Computer Science; Sandra Dís Heimisdóttir, Business Administration; and Kiara Adhikari, law student.

These students bring strong experience from student initiatives and leadership roles. Bergdís and Sandra Dís serve as mentors for first-year students in the Department of Business and Economics, while Sandra also leads events for Birta, RU’s sustainability committee. Bjartur has been active in the media and recording committee at Kvennaskólinn, and Helgi was a three-year member of the school’s theatre group Fúría. Kiara graduated from Verzlunarskóli Íslands and had previously studied at the International School of Iceland.

The council works closely with RU’s Communications Department to represent the university at secondary school visits, University Day, Open House events, and other outreach activities across Iceland.

It’s important to collaborate with our students on projects like high school presentations. They understand student life better than anyone and can present RU on a peer-to-peer level. This year’s council is ambitious, creative, and brings invaluable insight to our communications work.

Says Rakel Gunnarsdóttir, Project Manager at RU.

All five members agree that the campus environment is one of RU’s biggest strengths. With all facilities under one roof, students say it’s easy to meet friends, stay motivated, and access teachers.

Bjartur says he spends most of his time on campus—whether studying or not—and Sandra adds that the community atmosphere encourages attendance and connection. They also praise RU’s continuous assessment structure, which replaces large final exams with smaller assignments and quizzes, a system that particularly benefits students dealing with exam anxiety.

Helgi highlights the university’s 12+3 semester structure, where four courses are taught over 12 weeks, followed by an assessment period. “It spreads the workload more evenly over the semester,” he says. He also appreciates the strong social life and collaboration between departments and student associations, which often host joint events.

Kiara says she volunteered for the committee since she enjoys meeting new people and socialising. She attended an RU presentation while a student in Verzló and says she really enjoyed hearing stories about student life and the studies at RU. This sparked her interest in being part of the team that encourages new students to come to RU and experience the university in the same positive way she did.

The committee members say they are excited to represent RU and share their experiences with future students.

In the picture are: Bergdís, Helgi, Bjartur Freyr Bjarnason, Sandra Dís Heimisdóttir and Kiara.